Selfridges’ ambition is that 45% of transactions will come from circular products and services by 2030 through RESELFRIDGES, its Resale, Rental, Repair, Refill and Recycle ecosystem.
In order to help realise that highly ambitious, very necessary ecosystem, Selfridges has called upon partners new and old to help, including RÆBURN. As a regenerative design studio, we apply our RÆMADE, RÆDUCED, RÆCYCLED methodology to all of our partnerships and brand collaborations.
RÆBURN were commissioned to develop a uniform solution for Selfridges’ RESELFRIDGES Retail team; a task we heartily embraced, leaning into the agility offered by our dynamic on-site Design and Production teams at the RÆBURN Lab, Hackney.
Following a phase of rapid prototyping, we opted to utilise existing RÆBURN stock, 100% organic cotton overshirts, choosing to further enhance them with the introduction of a lightweight, high tensile nylon ripstop. The latter was taken from deconstructed parachutes — striking military artefacts originally designed to boast High Altitude, Low Opening (HALO) capability.
The skilful marriage of the core overshirt with parachute results in a utilitarian design informed by the study of a myriad of workwear styles; aprons, lab jackets, chore coats and more - intended to not only be visually striking but entirely practical. This multi-pocket button front style has been realised in a relaxed fit and includes a classic pointed collar, embellished with RESELFRIDGES print at the chest and emblazoned across its back. The core overshirt has been dyed in an enzyme wash with a sand-washed finish which will weather beautifully over time.
Below; the garments worn in situ, Selfridges, London, April 2023.
“Selfridges has long been at the forefront of responsible thought-leadership within retail and it’s been wonderful to be a part of the journey with the RESELFRIDGES project. I’m incredibly proud of the uniforms and how we were able to use the best of the RÆBURN Lab’s agility to bring the project together in an impactful and meaningful way”
- Christopher Raeburn
